Assigned Role Group Discussions

Brand Promotion Opportunities

AC-EXS®

Brand Promotion Opportunities

AC-EXS®

150 credits per candidate

Overview:

Participants assume the role of Senior Brand Manager in a FMCG company, Unicorn (UK) Ltd, which specialise in personal care and household products. The company has recently sold a subsidiary as it was not regarded as a core business. The Board now has £25 million for reinvestment which has been given to the Marketing Director for promotion and development of existing UK brands. The Marketing Director has asked the Senior Brand Managers to meet and decide how best to use this money. Each Senior Brand Manager has different product briefs containing sales performance data, figures on advertising spend and information on market share in comparison with competitors and is expected to negotiate and agree the best use of the available funds.

  • Code: AR-BPO
  • Work environment: Group
  • Category: D - Middle Management

Exercise Timings & Criteria

95 mins
Administrator's Instructions:
5 mins
Preparation:
20 mins
Discussion:
60 mins
Participant Review:
10 mins
Competencies: Flexibility / Openness to Change / Attention to Detail / Planning & Organising / Leadership / Organisational Sensitivity / Judgment / Problem Analysis / Commercial Awareness / Listening . Persuasive Oral Communication / Teamwork / Initiative

Contact Us  

 Our Details
The Talent Group.
Olivedale, Johannesburg, 2188
(27) 82-855-8150
Robyn Stephenson
robyn@thetalentgroup.co.za