Analysis Exercise

EnerGenius Advertising Campaign

AC-EXS®

EnerGenius Advertising Campaign

AC-EXS®

Participant Pack

R 780.00


Assessor Guide

R 425.00

Overview:

The Participant assumes the role of a recently appointed Marketing Executive in a UK Energy company.They are responsible for developing ideas for an advertising campaign for a new range of renewable energy products. The Participant must analyse various pieces of information, suggest creative ideas, arrive at considered recommendations, outline an implementation plan and convey this information clearly to the Marketing Manager. They are also provided with information regarding their company, competitor activity,internal stakeholders, consumer preferences and advertising channels.

  • Code: AE-EAC
  • Work environment: Alone
  • Category: Analysis Exercises

Exercise Timings & Criteria

135 - 180 Mins
Administrator's Instructions:
5 mins
Analysis & Report Writing:
120 mins
Optional Briefing:
45 mins
Participant Review:
10 mins
Competencies: Attention to Detail / Commercial Awareness / Creativity / Customer Service / Decisiveness / Flexibility / Impact / Interpersonal Sensitivity / Judgment / Listening / Openness to Change / Persuasive Oral Communication / Planning & Organising / Problem Analysis / Stress Tolerance / Written Communication

Exercise Timings & Criteria

135 - 180 Mins
Administrator's Instructions:
5 mins
Analysis & Preparation:
120 mins
Presentation:
40 mins
Participant Review:
10 mins
Competencies: Attention to Detail / Commercial Awareness / Creativity / Customer Service / Decisiveness / Flexibility / Impact / Interpersonal Sensitivity / Judgment / Listening / Openness to Change / Persuasive Oral Communication / Planning & Organising / Problem Analysis / Stress Tolerance / Written Communication

Contact Us  

 Our Details
The Talent Group.
Olivedale, Johannesburg, 2188
(27) 82-855-8150
Robyn Stephenson
robyn@thetalentgroup.co.za