International Business Expanion

Virtual AC™

The Participant assumes the role of an International Business Development Manager with a remit to grow the EMEA region for DentaGlo, a US manufacturer of a tooth whitening system. Although DentaGlo is well established within the US, it has only started to move into overseas markets in the last few years. The Participant’s role requires them to expand the sales channels within the region through a combination of direct sales activity and third party distributors. Items relate to sourcing and evaluating potential new distributors, managing performance issues and devising sales and marketing strategies for the different territories within their region.

• Code: INB-IBE
• Work environment: Alone
• Category: D - Middle Management

Exercise Timings & Criteria