Regional Brand Manager

Virtual AC™

The Participant assumes the role of a Regional Brand Manager within Polar Soft Drinks, a global FMCG company. The Participant is responsible for one of the key brands within the EU Region and their role is to provide guidance to individual markets/ regions, ensure sustained growth and ensure that the brand supports the company strategy. The In- Basket contains issues relating to the development and placement of advertisements, alignment with other business functions, competitor activity, brand strategy and wider issues around regional working.

• Code: INB-RBM
• Work environment: Alone
• Category: D - Middle Management

Exercise Timings & Criteria