Competitive Analysis

AC-EXS®

Overview:

The Participant plays the part of an external Consultant asked to conduct a benchmark analysis of competitive standing in the marketplace for Seagrooves, a watch manufacturer. The Participant is presented with a range of numerical and textual data, including financial performance, market share, staff headcount, budget expenditure profiles, market locations and much more. Participants do not need any knowledge of benchmarking procedures in order to do this Exercise.

Code: AE - CA
Work environment: Alone
Category: Analysis Exercises

Written Report
Presentation Only

Exercise Timings & Criteria

105 - 150 mins

Administrator's Instructions:

5 mins

Analysis & Report Writing:

90 mins

Optionl Briefing:

45 mins

Participant Review:

10 mins

Competencies: Attention to Detail / Commercial Awareness / Decisiveness / Flexibility / Impact / Interpersonal Sensitivity / Judgment / Listening / Openness to Change / Organisational Sensitivity / Persuasive Oral Communication / Planning & Organising / Problem Analysis / Written Communication

Exercise Timings & Criteria

105 - 150 mins

Administrator's Instructions:

5 mins

Analysis & Preparation:

90 mins

presentation:

40 mins

Participant Review:

10 mins

Analysis Exercises

Competitive Analysis

Competitive Analysis

Exercise Timings & Criteria

Exercise Timings & Criteria

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