Strides Customer Engagement Manager

Virtual AC™

In this ‘day-in-the-life’ exercise, the Participant assumes the role of a newly appointed Customer Engagement Manager in the Marketing Department at Strides, an international gym and health club chain. The exercise is made up of three different components: an email section (similar to an Inbox or Inbasket), an Analysis Exercise with a briefing call and an Internal Interview Simulation (or Roleplay). In the email section of the exercise, the Participant is faced with staff issues, a decision about a new commercial partner and a review of team processes. In the Analysis Exercise they are required to review the success of previous marketing campaigns, and in the Interview Simulation they need to address performance issues with a direct report.

• Code: DIL-SCEM
• Work environment: Alone/ One 2 One
• Category: C - Front Line Management

Exercise Timings & Criteria