AC-EXS®
AC-EXS®
A newly appointed Key Account Manager for a confectionery supplier is due to meet with an Assistant Merchandising & Display Manager for a large general merchandise retailer, who is also new to the role. They share some common aims: to understand each others needs and to establish a working relationship which is mutually beneficial. They are also tasked to secure agreement from the other party to a number of commercial objectives. A basic understanding of commercial measures, eg market shares, are required. The Exercise has been designed so that the role of each can be assumed by the Participants. A Participant Brief and Roleplay Instructions are available for each role. Only one Participant would be assessed at a time with a Roleplayer taking the other part.
