Cultural Mergers

Virtual AC™

Participants assume the role of Directors of the Board of a leading UK furniture design company, Rainbow Furniture plc, which has recently acquired 3 European furniture manufacturing and sales companies. The merger of these companies and their respective cultures is complex and strategically important to future business success. Participants are provided with information relating to finance, marketing strategies and production issues and are required to jointly prepare recommendations for the CEO.

• Code: NAR-CM
• Work environment: Group
• Category: E - Executive and Senior Management

Exercise Timings & Criteria